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Amateur cyclists given opportunity to ride one of the toughest routes of the 2011 Amgen Tour of California

Amateur cyclists given opportunity to ride one of the toughest routes of the 2011 Amgen Tour of California

L ’Étape du California Will Follow Stage Seven of the Race Ending with a Finish Atop Mt. Baldy

LOS ANGELES (December 14, 2010) - AEG, presenter of the Amgen Tour of California, is partnering with Pacific Sports, a leading sports and event management company, to produce the L’Etape du California, a race that will give amateur cyclists the opportunity to test their mettle by riding Stage 7 of the 2011 Amgen Tour of California

Taking place on Saturday, May 7, 2011, the L’Etape du California is being held in conjunction with the 2011 Amgen Tour of California professional cycling race set for May 15-22, 2011.  Specific details of Stage 7 will be announced, along with details of the entire race route, in January. 

Riders participating in L’Etape du California will cover the same route as the professionals on Stage 7 of the 2011 Amgen Tour of California, arguably one of the most challenging stages in the race, which goes from Claremont to Mt. Baldy.  The route, breathtaking in its beauty and difficulty, will cover some of the most famous and iconic sections of road in the San Gabriel mountains: Glendora Mountain Road, Glendora Ridge Road, and of course the sharp switchbacks up to the Mt. Baldy Ski Area.  By the end of the ride, participants will have climbed close to 10,000 vertical feet and ridden nearly 100 miles.

“As interest in professional cycling continues to gain momentum in the U.S., we have seen an increasing number of people who want to ride parts of the Amgen Tour of California route,” said Andrew Messick, president of AEG Sports.  “We are thrilled to bring this amazing experience to the masses through the L’Etape du California.  It will be an extremely challenging event for the amateur cyclists, requiring a high level of fitness and mental endurance.”
 Pacific Sports will be handling the race operations.

"We are very excited to bring the L'Etape du California concept to the United States with our partners at AEG,” said Jack Caress, president and CEO of Pacific Sports, producer of L'Etape du California.  “The Tour du France created the mold for allowing cyclists to ride on the same stage as the top tour professionals on the mountains of France.  We are now doing the same with a stage of the Amgen Tour of California.  With our epic finish on Mt. Baldy, this will be the type of experience and challenge that any rider will be proud to finish.”
For more information, please visit www.letapeducalifornia.com.

About the Amgen Tour of California

The largest cycling event in America, the 2011 Amgen Tour of California is a Tour de France-style cycling road race presented by AEG that challenges the world’s top professional cycling teams to compete along a demanding course from May 15-22, 2011.

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race, and the Amgen Tour of California cycling road race; AEG Live, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring, and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.

About Pacific Sports LLC

Founded in 1983, Pacific Sports LLC is a premier sports consultation firm, specializing in event production, management, and corporate sports marketing development. Having produced more than 300 sport events in the United States, including the 1996 Triathlon World Championships and 12 U.S. Championships, Pacific Sports LLC is dedicated to the creation, development and management of participant and endurance sports including those of running, swimming, and cycling. Pacific Sports is a co-founder of the Life Time Fitness Triathlon Series comprising the major championships at the Olympic Distance in the United States. The firm produces events around the country, including the Kaiser Permanente Los Angeles Triathlon, Catalina Marathon, L'Etape du California, Toyota U.S. Open Triathlon Dallas, Dow | Live Earth Run for Water, Rose Bowl Half Marathon, and Cleveland Triathlon. For more information about pacific Sports, log onto http://www.pacificsportsllc.com.

Media Contacts:

AEG
Michael Roth
213-742-7155
mroth@aegworldwide.com

GolinHarris
Erin Barrier
213-438-8707
ebarrier@golinharris.com