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Amgen Tour of California Presents Race Jerseys for 2012


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Winner of Amgen Breakaway from Cancer Most Courageous Rider Jersey Design Contest Announced.



Custom Race Jerseys Awarded to Leaders and High Performers in Each Stage of the Race

LOS ANGELES (March 26, 2012) -- AEG, presenter of the Amgen Tour of California professional road cycling race, has unveiled the official race jerseys for the 2012 race taking place May 13-20. The custom race jerseys, produced by Hincapie Sportswear, official jersey supplier for the Amgen Tour of California, are awarded to the race leaders in various categories throughout the eight-day competition.

Earlier this year, AEG sponsored a design contest for the 2012 Amgen Breakaway from Cancer® Most Courageous Rider Jersey. Mike Monroe from Brea, Calif. created the winning design, which prominently features the Breakaway from Cancer logo and blue and gold colors. Monroe’s design was chosen from a pool of submissions and determined by the following criteria: creativity (50 percent), use of colors and elements (25 percent), and choice of theme (25 percent). Moore’s prize package includes a trip to one Stage of the 2012 Amgen Tour of California, an Amgen Tour of California merchandise package, and the opportunity to present the official jersey to the Most Courageous Rider winner of this year’s Stage 7 which will finish in Mt. Baldy, California.

Race contenders who excel in the following classifications have the opportunity to earn one of six custom-designed jerseys during each leg of the race:

The 2012 Amgen Race Leader Jersey – The Amgen Race Leader Jersey is awarded daily to the rider with the least amount of elapsed time over the entire race to that point. Depending on each day’s results, the rider wearing the Leader Jersey can change from stage to stage. Because the overall winner is based on lowest cumulative time, it is possible for a rider to win the Amgen Race Leader Jersey without winning a daily stage.

The 2012 Amgen Breakaway from Cancer® Most Courageous Rider Jersey – Each day, this jersey is awarded to the cyclist who best exemplifies the character of those engaged in the fight against cancer – courage, sacrifice, inspiration, determination, and perseverance. This year’s jersey was designed by a passionate Amgen Tour of California fan, Mike Monroe who won a contest for his design efforts.

“As an avid cyclist, I’m well aware of how great an event the Amgen Tour of California is, and I’m blown away by being selected as the winner of the jersey design contest,” explained Monroe. “The biggest honor is to be part of such a great initiative like Breakaway from Cancer.

When I first heard of the contest, I was excited to combine my love of cycling and art in the same project. I really wanted to design a piece where the Breakaway from Cancer logo stands out, and I believe my design does that.”

2012 Nissan King of the Mountain Jersey – As a reflection of California’s majestic mountains, this jersey goes to the peloton’s strongest climber. A cyclist earns this jersey by collecting points at designated King of the Mountain (KOM) locations located at the tops of mountains and hills. Only the first three cyclists to reach the top on rated climbs receive points towards this award.

2012 Visit California Sprint Jersey – The Sprint Jersey is awarded to the rider that accumulates the most bonus points, which are given based on Sprint Line performances as well as finishing the stage in the top-15 places. Cyclists who specialize in bursts of power and speed, or consistently finish near the top of each stage, will have the best chance to wear this respected green jersey. 

2012 Rabobank Best Young Rider Jersey – Each day, all riders who are under 23 years old compete for this special recognition. The jersey will be awarded to the young rider with the least amount of elapsed time over the entire race to that point. Be on the lookout for these rising cycling stars.

2012 Exergy Most Aggressive Rider Jersey – Following each stage, as determined by a selection panel, the daily prize for the Most Aggressive Rider will be awarded. This will be based on the participant who shows the most sporting aggression by being involved in attacks, chasing down escapes, length of time in a breakaway, etc.

"We're excited to be the official jersey partner of the Amgen Tour of California and to create custom jerseys for the rider classifications of the most important bike race in the US," said Rich Hincapie, President of Hincapie Sportswear. "It's an honor for Hincapie Sportswear to be part of such a prestigious event and provide the means to recognize the race's very best riders."

The 2012 Amgen Tour of California is set to cover more than 750 miles throughout California from May 13 – 20, and will feature United Cycling International (UCI) Pro, Pro Continental and Continental squads. The 16 world class teams chosen to participate in the 2012 race will include Olympic hopefuls and Tour de France contenders representing more than 20 countries around the world.

Fans can get their hands on the six custom-designed jerseys, sold exclusively at AMGENTourofCaliforniaStore.com. For more information about the Amgen Tour of California, and to enter to win a $500 Amgen Tour of California shopping spree, please visit www.AmgenTourofCalifornia.com. The contest goes live today, March 26, and runs through April 9. No purchase necessary.

About the Amgen Tour of California

The largest cycling event in America, the 2012 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG that challenges the world’s top professional cycling teams to compete along a demanding course from May 13-20, 2012. In a 2011 poll conducted by CyclingNews.com, the Amgen Tour of California was voted the fourth best race in the world, and the No. 1 race in America.

About Amgen

Amgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease and other serious illnesses.

With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about our pioneering science and vital medicines, visit http://www.amgen.com. Follow us on www.twitter.com/amgen.

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, NOKIA Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.

About Breakaway from Cancer®

Founded in 2005 by Amgen, Breakaway from Cancer® is a national initiative to increase awareness of important resources available to people affected by cancer – from prevention through survivorship. Breakaway from Cancer is a collaboration between Amgen and four nonprofit partner organizations: Prevent Cancer Foundation, Cancer Support Community (formerly known as The Wellness Community), Patient Advocate Foundation, and National Coalition for Cancer Survivorship. These organizations offer a broad range of support services complementing those provided by a patient’s team of healthcare professionals. For more information, please visit www.breakawayfromcancer.com or follow us @BreakawayCancer on Twitter.

Media Contacts:

Michael Roth, AEG
213-742-7155
mroth@aeg-la.com

Erin Barrier, GolinHarris
213-438-8707
ebarrier@golinharris.com